Top 10 Socially Responsible brands

The Top 10 Brands Based On Consumer Perception

(May data - brands with the highest Social Responsibility Scores)

UNDERSTANDING THE SRS DATA

Consumer perspective on the top brands

The above data highlights the top 10 brands in May according to consumers from an assessment of over 200 brands across more than 7 categories.

Respondents are asked to provide their perspective on how socially and environmentally responsible they think brands are using a bipolar scale. They are only asked about brands they are familiar with and a 'don't know' option is provided to ensure opinions are considered and strongly held.     

The data is collected on a rolling monthly basis and more brands are being added all the time.  

DIVING DEEPER

Investigating the differences

It won't come as a surprise to learn that different demographic and user groups have different opinions about how socially and environmentally responsible brands are. 

You can investigate differences by product usage, age, gender, location and more using March/April data via our interactive data dashboard.  

(Note - you'll need a Glow account but it is free and quick to sign-up if you don't have one). 

 

Visit Interactive Dashboard

Find out how brands get their score

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Get your score or dive deeper

Identify how your brand (or your competitors) are perceived. Understand which of the 13 drivers are most critical to your business. Interrogate whether your customers understand your current ESG approach. SRS can provide insight in all of these areas and more. 

 

To discuss how SRS can help improve the impact of your ESG approach, simply fill in the form. 

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SRS 13 Drivers Diagram

13 drivers of success

SRS has been developed using Glow’s research technology and proprietary methodology over the last two years. 

The metric has been shown to have a significant relationship with brand trust, willingness to pay a premium price and brand revenue growth. 

Underpinning the metric are 13 drivers which enable brands to identify opportunities and compare performance across industry and brands.

testimonial Dion  Brogan Copy
Sherry Frey
Phil Benedictus Headshot March 2022
testimonial Dion  Brogan Copy
Glow’s ESG program has provided us with fresh and powerful insights into Australian consumer perceptions of our ESG performance that will influence not only our program communications strategy but also our investment approach.
Dion Brogan
Senior Consumer Insights Manager, ANZ
Sherry Frey
Personal values and lifestyle preferences are driving consumer behavior today more than ever. Upto now it's been hard for brands to easily assess the impact of this more holistic decision making, so we look forward to working with our Connected Partner Glow to introduce our clients to a new metric that does just that...It captures consumer perception of a brand’s ESG performance relative to competitors and can be used to help set ESG strategy or optimize current investments. It is an important metric for any business committed to doing better for people and the planet.
Sherry Frey
VP Total Wellness, Nielsen IQ
Phil Benedictus Headshot March 2022
Consumers are increasingly inclined to consider social responsibility and sustainability values when choosing brands. This means brands both have to walk the talk, and communicate those values effectively in their marketing. Glow's Social Responsibility Score gives us insight into which brands are doing this well and enables us to track how well brands we work with are communicating their values. It's an invaluable data asset.
Phil Benedictus
CEO Benedictus Media (Climate Comms Champion 2021)

Areas where SRS can support
your business

  • 1glow_icon
    Shape your ESG investments
    You can use SRS data to identify the most important areas in which to start making your social, environmental and governance investments.
  • 6glow_icon
    Optimise your current programmes
    Or you can use it to measure perception of your existing ESG programs so you can optimize them to improve their consumer impact.
  • 2glow_icon
    Drive winning strategies
    With reliable, ongoing ESG data, you’ll be able to make better decisions across your organisation, from your insights, sustainability and marketing teams all the way up to board level.

What you get with SRS

  • icon_score1
    All the data in a single number
    Having your score broken down into a single score metric enables you to easily track consumer perception of your performance and the impact of new initiatives.
  • icon_Monitor Copy
    Track your progress multiple ways
    Compare scores against industry benchmarks, other brands, across different demographics and over time to identify new opportunities or potential threats to your business.
  • icon_Improve Copy
    Diagnose opportunities to improve
    Deep-dive analysis across the 13 core measurable driver dimensions identifies where your business is succeeding and how to improve your SRS and performance.
Glow Social Responsibility Score LP-Methodology

Consumers are taking greater care in choosing who they buy from

They look at more than the quality and price of the product or service you provide – they’re looking at your impact on the planet, how staff and suppliers are treated, whether your business supports its community and if it is a good corporate citizen.

According to recent research*, two out of three consumers actively take these concerns into account when looking to buy. But previously, businesses weren’t able to easily discover what people really think of their performance in this area.

We knew this data was vital, so we created the Social Responsibility Score (SRS) to make it easy for businesses to understand the consumer view of their social and environmental behaviour. 

 

Glow is trusted by progressive brands to power their decision making

In-depth and actionable reporting

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Get your SRS now

With your SRS, you can see how your brand is viewed by customers and prospects, how it performs against industry benchmarks and competitors, and how you can improve it to get more impact from your ESG investments.

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SRS is powered by research technology company Glow

Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed.