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2022 UK Brand Sustainability Benchmark Report

Food & Grocery Industry

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Sustainability attracts consumers. 

87% of UK adults surveyed believe that it is important for businesses to act responsibly when it comes to society and the environment. 

Consumer behaviour and expectations are changing. While quality, value and price still matter, consumers increasingly want (and expect) those things without companies harming the planet, human beings or our communities.

Are you reaping the rewards of this changing behaviour? 

This landmark report will tell you what environment, social and governance (ESG) areas consumers expect you to be addressing, how vital sustainability is to growth, what strong brand performance looks like and how to maximise your impact on consumer perception. 

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ESG action is a necessity! Not a nice-to-have.

The 2022 UK Consumer ESG Benchmark Report – Food & Grocery is based on the opinions of over 16,000 respondents about more than 100 Food & Grocery brands, captured using Glow’s unique Social Responsibility Score (SRS) methodology. The results send a very clear message: ESG action is a necessity. 

Download our benchmark report to learn more about what consumers expect and how you can turn this trend into business growth. 

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The report enables you to answer critical questions, including:

  • What is important to your customers in relation to ESG/sustainability issues?
  • What is the scale of risk or opportunity for your brand based on ESG/sustainability perceptions? 
  • Where should you focus your ESG efforts and communications to impact consumer perception? 
  • What does your specific audience expect? And how does that differ from other demographic groups?
  • Where should your brand communicate its ESG messages to maximise impact?
  • Which brands are winning and why?
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2022 UK Consumer ESG Benchmark Report. Food & Grocery Industry.

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