The answer depends on where you sit relative to competitors and industry expectations.
This landmark report will tell you what ESG areas consumers expect you to be addressing, how important sustainability is to growth, what strong brand performance looks like and how to maximise your impact on consumer perception.
The report is based on over 120,000 consumer opinions about more than 100 Australian Food & Grocery brands captured using Glow’s unique Social Responsibility Score (SRS) methodology.
What is important to consumers in this category in relation to ESG/sustainability issues?
What is the scale of risk or opportunity for brands based on ESG/sustainability perceptions?
Where should businesses focus their ESG efforts and communications to impact consumer perception?
How do consumer expectations differ across demographic groups?
Where should brands communicate their ESG messages to maximise their impact?
Which brands are winning and why?
Food & Grocery Brands
Insights professionals & Analysts
Marketing & corporate communications professionals
Progressive agencies working with food and grocery clients
Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed.