They look at more than the quality and price of the product or service you provide – they’re looking at your impact on the planet, how staff and suppliers are treated, whether your business supports its community and if it is a good corporate citizen.
According to recent research*, two out of three consumers actively take these concerns into account when looking to buy. But previously, businesses weren’t able to easily discover what people really think of their performance in this area.
We knew this data was vital, so we created the Social Responsibility Score (SRS) to make it easy for businesses to understand the consumer view of their social and environmental behaviour.
For a limited time, you can get your business’ Social Responsibility Score for free.
SRS has been developed using Glow’s research technology and proprietary methodology, developed over the last two years, using data from multiple studies conducted with consumers in Australia, the UK and the US.
The metric has been shown to have a significant relationship with brand trust, willingness to pay a premium price and brand revenue growth, so is a key measure of a brand’s health and future growth potential.
With benchmarks across more than 30 industries and constant capture cycles, we’re building a world-leading databank on Social Responsibility Scores (SRS) to help brands have a positive impact on people and the planet.
With your SRS, you can see how your brand is viewed by customers and prospects, how it performs against industry benchmarks and competitors, and how you can improve it to get more impact from your ESG investments.
Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed.