Consumers are increasingly looking at more than the quality and price of the product or service you provide – they’re looking at your impact on the planet, how staff and suppliers are treated, whether your business supports its community and if it is a good corporate citizen.
More than 1 in 4 consumers, across every category, say they've recently changed products based on ESG considerations.
Consumers already have an opinion about your brand. The question is whether it is winning or losing you customers.
Find out what consumers think of your ESG performance – and how that changes over time – with Glow's Social Responsibility Score (SRS).
Benchmark against your own baseline, your competitors, your industry or the market leaders at any stage of this journey: Glow currently tracks SRS for over 600 brands across 3 markets. |
Let one of our team demonstrate how the data can be used in a 30 minute no-obligation meeting.
Fill in the form now to book a data demo.
Data currently available for brands in the UK, USA and Australia.
A sample of some of the available reporting.
SRS is supported by a robust diagnostic framework based on 13 validated drivers that capture perception of a brand's environmental credentials, commitment to social responsibility and operational transparency and progressiveness.
See how your brand stacks up against your competition and ESG leaders in a free data demonstration.
Social Responsibility Score is for progressive organisations who want to help their customers and communities.
SRS data can be used by C-suite, insights, sustainability and marketing teams to make informed decisions and discover ways to have greater impact for customers, communities and the planet.
Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed.