Assess & track consumer perception of your brand's social and environmental (ESG) performance

Glow Social Responsibility Score LP-1

Consumers are taking greater care in choosing who they buy from

They look at more than the quality and price of the product or service you provide – they’re looking at your impact on the planet, how staff and suppliers are treated, whether your business supports its community and if it is a good corporate citizen.

They already have an opinion about your brand. And it is influencing how they shop.

SRS explained in 90 seconds

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Show me the data

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Dive into the data

See how your brand (or your competitors) are perceived. Understand what is critical to your customers and how to optimize your ESG investments to improve consumer perception and capitalize on changing behavior.  

Fill in the form to book a data demo with our SRS experts.

Data currently available for Australia, USA, UK.  

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What our SRS data looks like

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What you get with SRS

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    All the data in a single number
    Having your score broken down into a single score metric enables you to easily track consumer perception of your performance and the impact of new initiatives.
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    Track your progress multiple ways
    Compare scores against industry benchmarks, other brands, across different demographics and over time to identify new opportunities or potential threats to your business.
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    Diagnose opportunities to improve
    Deep-dive analysis across the 13 core measurable driver dimensions identifies where your business is succeeding and how to improve your SRS and performance.
SRS 13 Drivers Diagram

Diagnostic drivers

SRS  is supported by a robust diagnostic framework based on 13 validated drivers that capture perception of a brand's environmental credentials, commitment to social responsibility and operational transparency and progressiveness.  

Glow Social Responsibility Score LP-Methodology

Why measure SRS

SRS has been developed using Glow’s research technology and proprietary methodology over the last two years, using data from multiple studies conducted with consumers in Australia, the UK and the US.

The metric has been shown to have a significant relationship with brand trust, willingness to pay a premium price and brand revenue growth**.

SRS is a key measure of a brand’s health and future growth potential. 

SRS can help improve ESG returns

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    Shape your ESG investments
    You can use SRS data to identify the most important areas in which to start making your social, environmental and governance investments.
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    Optimise your current programmes
    Or you can use it to measure perception of your existing ESG programs so you can optimize them to improve their consumer impact.
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    Drive winning strategies
    With reliable, ongoing ESG data, you’ll be able to make better decisions across your organisation, from your insights, sustainability and marketing teams all the way up to board level.
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Get a data demo

See how your brand stacks up against your competition and ESG leaders in a free data demonstration.

Glow Social Responsibility Score LP-Audience

Who can benefit from knowing their SRS? 

Social Responsibility Score is for progressive organisations who want to help their customers and communities. 

SRS data can be used by C-suite, insights, sustainability and marketing teams to make informed decisions and discover ways to have greater impact for customers, communities and the planet. 

testimonial Dion  Brogan Copy
Sherry Frey
Phil Benedictus Headshot March 2022
testimonial Dion  Brogan Copy
Glow’s ESG program has provided us with fresh and powerful insights into Australian consumer perceptions of our ESG performance that will influence not only our program communications strategy but also our investment approach.
Dion Brogan
Senior Consumer Insights Manager, ANZ
Sherry Frey
Personal values and lifestyle preferences are driving consumer behavior today more than ever. Upto now it's been hard for brands to easily assess the impact of this more holistic decision making, so we look forward to working with our Connected Partner Glow to introduce our clients to a new metric that does just that...It captures consumer perception of a brand’s ESG performance relative to competitors and can be used to help set ESG strategy or optimize current investments. It is an important metric for any business committed to doing better for people and the planet.
Sherry Frey
VP Total Wellness, NielsenIQ
Phil Benedictus Headshot March 2022
Consumers are increasingly inclined to consider social responsibility and sustainability values when choosing brands. This means brands both have to walk the talk, and communicate those values effectively in their marketing. Glow's Social Responsibility Score gives us insight into which brands are doing this well and enables us to track how well brands we work with are communicating their values. It's an invaluable data asset.
Phil Benedictus
CEO Benedictus Media (Climate Comms Champion 2021)

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Glow is trusted by progressive brands to power their decision making

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SRS is powered by research technology company Glow

Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed.