They look at more than the quality and price of the product or service you provide – they’re looking at your impact on the planet, how staff and suppliers are treated, whether your business supports its community and if it is a good corporate citizen.
They already have an opinion about your brand. And it is influencing how they shop.
See how your brand (or your competitors) are perceived. Understand what is critical to your customers and how to optimize your ESG investments to improve consumer perception and capitalize on changing behavior.
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Data currently available for Australia, USA, UK.
SRS is supported by a robust diagnostic framework based on 13 validated drivers that capture perception of a brand's environmental credentials, commitment to social responsibility and operational transparency and progressiveness.
SRS has been developed using Glow’s research technology and proprietary methodology over the last two years, using data from multiple studies conducted with consumers in Australia, the UK and the US.
The metric has been shown to have a significant relationship with brand trust, willingness to pay a premium price and brand revenue growth**.
SRS is a key measure of a brand’s health and future growth potential.
See how your brand stacks up against your competition and ESG leaders in a free data demonstration.
Social Responsibility Score is for progressive organisations who want to help their customers and communities.
SRS data can be used by C-suite, insights, sustainability and marketing teams to make informed decisions and discover ways to have greater impact for customers, communities and the planet.
Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed.