Investors demand it, employees desire it and consumers choose it. In the long run, your business success depends on it.
SRS provides a reliable and consistent method of capturing people's perceptions of a brand. This allows brands to measure their performance across various stakeholders, from consumers to employees. Additionally, SRS enables benchmarking across different brands, categories, markets, and time periods, and has been proven to align with business outcomes.
An improvement in consumer perception, as measured by SRS, has been proven to align with revenue growth.
How you are perceived really matters.
In a 30 minute meeting we'll demonstrate how SRS data can help improve the ROI on your sustainability efforts.
Fill in the form now to book a data demo.
Benchmark data currently available for the UK, USA and Australia. SRS system can be deployed in 64 markets.
Identify the $ value of ESG risk or opportunity
Build the business case for ESG
Align strategy with stakeholder needs, so efforts create more impact
Identify opportunities for growth
Prove the value of existing ESG investments
Inform category management
Pre-test new products, programs or comms
Benchmark progress against peers or markets
The SRS system has been built specifically for ESG measurement over more than two years based on over 3 million brand interviews in 3 markets, across 15 categories about more than 700 brands.
The metric has been validated across multiple studies to align with key business indicators including brand trust and revenue growth using over $1Trn in sales data.
Glow provides high quality market research fast by combining a powerful software platform with access to over 110 million consumers worldwide, supported by research experts as needed.