Consumers are switching food and grocery (F&G) brands based on sustainability considerations, but this sales effect has been hard for businesses to quantify.
Materiality assessments usually focus on specific stakeholder interviews but this can't provide a specific ROI in terms of sales. And actual consumer behavior and sales data have been hard to access.
New data from over $1 Trillion in consumer expenditure on food and grocery brands combined with multiple research studies shows a link between sustainability and both switching and brand revenue growth. This means that if your brand is seen to be lagging behind in sustainability, the threat of consumers switching to other brands is high. On the other hand, if your brand is leading in sustainability, there's a huge opportunity to capitalize on this trend.
This data provides a method to quantify the potential impact of sustainability action (or risk of inactivity) on business performance.
Request a free report now to quantify the consumer ESG risk/reward profile for your brand.
Food & Grocery Brands
Marketing & corporate communications professionals
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