Unify your business
around a common
sustainability metric

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SRS enables you to measure the impact of your sustainability efforts on multiple stakeholders

Consumer, Customers, Employees SRS scores

Embrace unity.

What your employees, customers and end consumers think of your sustainability efforts matters. It influences your ability to attract and retain talent, to keep current customers and to attract new ones.

Getting the most out of your current and future efforts starts with measuring what people think in a consistent and comparable way, so that those learnings can be used throughout the business.

Use SRS data across your business:

  • Marketing Icon
    Marketing
    Identify and reduce switching risk, activate growth opportunities and prove marketing ROI.
  • Sustainability Professional Icon
    Sustainability
    Build the sustainability business case, align strategy with stakeholder needs and prove the commercial impact of current programs.
  • Insights Icon
    Insights
    Identify where to focus your sustainability efforts and establish comparable progress reporting across stakeholders, cohorts, markets and time.
  • Advisory Icon
    Category Management
    Demonstrate the worth of your brand and identify sustainability strengths to unlock fresh retail possibilities.

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Introductory meeting

In a 30-minute meeting, we'll explore how SRS data can help improve the ROI of your sustainability efforts.    

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Benchmark data currently available for the UK, USA and Australia.  SRS system can be deployed in 64 markets.  

 

SRS solutions

  • SRS Product Benchmark
    Benchmark
    Establish baseline brand performance & $ risk.
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  • SRS Product Evaluate
    Evaluate
    Identify the opportunities or threats against your competition.
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  • Tile-Product_Custom Research-2
    Activate
    Pre-test or optimize programs, products or communications.
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  • SRS-Product_Track
    Track
    Understand response to your actions, or those of competitors.
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testimonial Dion  Brogan Copy
Sherry Frey
Phil-Benedictus
testimonial Dion  Brogan Copy
Glow’s ESG program has provided us with fresh and powerful insights into consumer perceptions of our ESG performance that will influence not only our program communications strategy but also our investment approach.
Dion Brogan
Senior Consumer Insights Manager, ANZ
Sherry Frey
Personal values and lifestyle preferences are driving consumer behavior today more than ever. Upto now it's been hard for brands to easily assess the impact of this more holistic decision making, so we look forward to working with our Connected Partner Glow to introduce our clients to a new metric that does just that...It captures consumer perception of a brand’s ESG performance relative to competitors and can be used to help set ESG strategy or optimize current investments. It is an important metric for any business committed to doing better for people and the planet.
Sherry Frey
VP Total Wellness, NielsenIQ
Phil-Benedictus
Consumers are increasingly inclined to consider social responsibility and sustainability values when choosing brands. This means brands both have to walk the talk, and communicate those values effectively in their marketing. Glow's Social Responsibility Score gives us insight into which brands are doing this well and enables us to track how well brands we work with are communicating their values. It's an invaluable data asset.
Phil Benedictus
CEO Benedictus Media (Climate Comms Champion 2021)

Glow is trusted by progressive brands to power their decision making

Continue learning

US Sustainability Size Of Prize Report
New research reveals a $44 billion impact across 12 U.S. industries due to consumers switching brands for sustainability reasons. Find out the size of the sustainability prize for your industry.
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Brand sustainability rating reports
Sample brand sustainability reports based on consumer perception for over 700 of the biggest and most progressive brands in the UK, the US and Australia.
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Cadbury Case Study
Mondelez are committed to driving sustainable growth. They partnered with Glow to understand the key sustainability drivers of consumer decision making and to identify how their brands, including Cadbury, were performing in the eyes of consumers.
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SRS FAQ
Why should you measure your ESG credentials? What problems will the data help solve? What do the outputs look like? How much does it cost? See the answers to frequently asked questions about the Social Responsibility Score and its benefits.
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US Sustainability Benchmark Report - F&G - March 2023
Discover the most sustainable food and grocery brands in the US according to consumers, learn which elements of E, S & G are most important and see new evidence of the link between brand revenue growth and ESG perceptions.
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UK - Sustainability Benchmark Report - F&G - Nov 2022
Discover how sustainability perceptions drive brand growth, who the most sustainable F&G brands in the UK are according to consumers and how brands can positively impact their ESG credentials.
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Australia - ESG Benchmark Report - F&G - Aug 2022
Discover how sustainability perceptions drive brand growth, who the most sustainable F&G brands in Australia are according to consumers and how brands can positively impact their ESG credentials.
READ NOW
Glow Social Responsibility Score LP-CTA 2

SRS is powered by research technology company Glow

Glow provides high quality market research fast by combining a powerful software platform with access to over 110 million consumers worldwide, supported by research experts as needed. 

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Glow is an active participant in the data for good movement and has no political affiliations.