Consumer ESG Benchmark Report

Food & Grocery Industry

Australia - August 2022

Consumer ESG Benchmark Report - Food & Grocery Australia August 2022

Is your brand at risk or are you missing an opportunity? 

The answer depends on where you sit relative to competitors and industry expectations. 

This landmark report will tell you what ESG areas consumers expect you to be addressing, how important sustainability is to growth, what strong brand performance looks like and how to maximise your impact on consumer perception. 

The report is based on over 120,000 consumer opinions about more than 100 Australian Food & Grocery brands captured using Glow’s unique Social Responsibility Score (SRS) methodology.

 

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The report enables you to answer questions including:

  • What is important to consumers in this category in relation to ESG/sustainability issues?

  • What is the scale of risk or opportunity for brands based on ESG/sustainability perceptions? 

  • Where should businesses focus their ESG efforts and communications to impact consumer perception? 

  • How do consumer expectations differ across demographic groups?

  • Where should brands communicate their ESG messages to maximise their impact?

  • Which brands are winning and why?

 

Glow Social Responsibility Score LP-Audience

Who this report is for:

 

Food & Grocery Brands

  • CEOs

  • Sustainability specialists

  • Insights professionals & Analysts

  • Marketing & corporate communications professionals

 

Agencies:

  • Progressive agencies working with food and grocery clients

Report sections:

  • Executive summary

  • Consumer expectations are high

  • Food & Grocery leads the way 

  • What drives ESG perception

  • Who drives ESG perception

  • Communicating ESG effectively

  • The leading brands (top 20)

  • Further reading

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testimonial Dion  Brogan Copy
Sherry Frey
Phil Benedictus Headshot March 2022
testimonial Dion  Brogan Copy
Glow’s ESG program has provided us with fresh and powerful insights into Australian consumer perceptions of our ESG performance that will influence not only our program communications strategy but also our investment approach.
Dion Brogan
Senior Consumer Insights Manager, ANZ
Sherry Frey
Personal values and lifestyle preferences are driving consumer behavior today more than ever. Upto now it's been hard for brands to easily assess the impact of this more holistic decision making, so we look forward to working with our Connected Partner Glow to introduce our clients to a new metric that does just that...It captures consumer perception of a brand’s ESG performance relative to competitors and can be used to help set ESG strategy or optimize current investments. It is an important metric for any business committed to doing better for people and the planet.
Sherry Frey
VP Total Wellness, Nielsen IQ
Phil Benedictus Headshot March 2022
Consumers are increasingly inclined to consider social responsibility and sustainability values when choosing brands. This means brands both have to walk the talk, and communicate those values effectively in their marketing. Glow's Social Responsibility Score gives us insight into which brands are doing this well and enables us to track how well brands we work with are communicating their values. It's an invaluable data asset.
Phil Benedictus
CEO Benedictus Media (Climate Comms Champion 2021)

Glow is trusted by progressive brands to power their decision making

Glow Social Responsibility Score LP-CTA 2

SRS is powered by research technology company Glow

Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed. 

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