The High Cost of Being Unsustainable

Why 50% of US consumers are switching F&G brands

Glow Report F&G US Webinar 2-min

Streamed Live Wednesday 29 March 2023  |  3PM - 3:45PM EST

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on-demand WEBINAR

Watch as we discuss the report findings and implications

The Brand Sustainability Benchmark Report provides insight into the areas consumers expect F&G brands to address, how vital sustainability is to growth, why consumers are switching, what strong brand performance looks like (top brands), and how to maximize your impact on consumer perception. 

The report is based on responses from 33,000 US consumers on over 150 brands. 

Watch Glow and NIQ executives explain key report findings, showcase specific brand examples and answer questions from participants. 

Register to watch the webinar recording on-demand.

2 2023 US Brand Sustainability Benchmark Report@2x-min

You will learn:

  • The drivers behind switching behavior 

  • What the potential risk/reward opportunity is for your brand

  • How decision criteria, purchase behavior and perceptions differ across age groups 

  • Differences in brand perception between buyers & non-buyers 

  • How sustainability can stop consumers trading down 

  • Why on-pack matters when telling your sustainability story

Meet your hosts

Mike Johnston
Managing Director, Data Products, Glow
Mike runs Glow's data products including the unique ESG measurement program that provided the data for the F&G report. He has over 18 years Product & Commercial experience within FMCG focused research and consultancy businesses and is passionate about the intersection of data, loyalty and analytics. Mike will speak to the findings of the US F&G report.
Sherry Frey
Vice President Wellness, NIQ
Sherry leads NIQ's Total Wellness team. She has more than two decades of industry experience in market research, innovation and consulting. Sherry will discuss the latest NIQ data featured in the report with a particular focus on the importance of on-pack for sustainability communications.
Chrissy Brogan
Market Development Director US, Glow
Chrissy's experience includes consumer research data commercialization, business strategy, product management and enterprise partnership development at companies including NielsenIQ and Target Corporation. She'll be hosting the session and directing your questions.
Glow Social Responsibility Score LP-CTA Copy 3-min

Who the webinar is for:


Food & Grocery Brands

  • Chief Sustainability Officers

  • Sustainability specialists

  • Insight and research professionals & analysts

  • Marketing & corporate communications professionals



  • Progressive agencies working with food and grocery clients

The Webinar

The High Cost Of Being Unsustainable

Wednesday 29 March 2023  |  3PM - 3:45PM EST

Glow Social Responsibility Score LP-CTA 2

SRS is powered by research technology company Glow

Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed. 

Glow is trusted by progressive brands to power their decision making