Webinar - The high cost of being unsustainable

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on-demand WEBINAR

Watch as we discuss the report findings and implications

The Brand Sustainability Benchmark Report provides insight into the areas consumers expect F&G brands to address, how vital sustainability is to growth, why consumers are switching, what strong brand performance looks like (top brands), and how to maximize your impact on consumer perception.

The report is based on responses from 33,000 US consumers on over 150 brands.

Watch Glow and NIQ executives explain key report findings, showcase specific brand examples and answer questions from participants.

You will learn:

The drivers behind switching behavior
What the potential risk/reward opportunity is for your brand
How decision criteria, purchase behavior and perceptions differ across age groups
Differences in brand perception between buyers & non-buyers
How sustainability can stop consumers trading down
Why on-pack matters when telling your sustainability story

Mike Johnston

Managing Director, Data Products, Glow

Mike runs Glow's data products including the unique ESG measurement program that provided the data for the F&G report. He has over 18 years Product & Commercial experience within FMCG focused research and consultancy businesses and is passionate about the intersection of data, loyalty and analytics. Mike will speak to the findings of the US F&G report.

Sherry Frey

Vice President Wellness, NIQ

Sherry leads NIQ's Total Wellness team. She has more than two decades of industry experience in market research, innovation and consulting. Sherry will discuss the latest NIQ data featured in the report with a particular focus on the importance of on-pack for sustainability communications.

Chrissy Brogan

Market Development Director US, Glow

Chrissy's experience includes consumer research data commercialization, business strategy, product management and enterprise partnership development at companies including NielsenIQ and Target Corporation. She'll be hosting the session and directing your questions.

Glow Social Responsibility Score LP-CTA Copy 3-min

Who the webinar is for:

Food & Grocery Brands

Chief Sustainability Officers
Sustainability specialists
Insight and research professionals & analysts
Marketing & corporate communications professionals

Agencies:

Progressive agencies working with food and grocery clients

Glow Social Responsibility Score LP-CTA 2

SRS is powered by research technology company Glow

Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed.

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