The Leading Brands report highlights the brands with the strongest environment, social and governance credentials according to Australian consumers, using data from Glow’s Social Responsibility Score (SRS) tracker.
The SRS tracker measures perception of a brand’s social and environmental behaviour and highlights the gap between what brands do and what consumers recognise. This is underpinned by a diagnostic framework that identifies strengths and weaknesses and provides direction on how to improve perception.
SRS has surveyed over 20,000 consumers and 500 brands across 3 markets since 2021.
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With several hundred brands under measurement already and more added every month, you’ll be able to access comprehensive benchmarking data on not only your own business, but competitors as well.
Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed.