The $3 Trillion Switch.

How Three Converging Forces Will Transform Consumer Behaviour by 2035

'The $3 Trillion Switch' is a mega-trends presentation by Glow Group Founder & CEO Tim Clover, outlining a $3 Trillion growth opportunity hiding in plain sight.

Since 2019, Glow Group has led global tracking of sustainability issues in the US, UK and Australia, using technology to deploy rapid, efficient research. A new proprietary metric - the Social Responsibility Score (SRS) - was developed to support analysis, as a diagnostic and tracker measuring consumer perception of brands' social and environmental (ESG) performance.

After 5+ years, 10+ studies, 3+ continents, and 6million+ interviews, we can now quantify the ROI of sustainability perception.

A simple methodology has created category benchmarks and ROI of brand performance, to articulate that a 4 point improvement in consumer perception equates to a 1% increase in annual revenue.

This is a significant metric, as sustainability-driven consumer spending grows 6X in the decade from 2025-2035.

Three Massive Forces Converge to Influence the Next Decade+

Tim communicates that three specific forces influence the next decade's focus on sustainable purchasing, and why brands should take notice, now:

1. Intergenerational Wealth Transfer
2. The Knowledge Explosion
3. Digital Ubiquity

Each force is significant alone.

Together, they're unprecedented.

With the Sustainable Development Goals the best compass we have for a better future, Tim focuses on key aspects such as:

• People who are aware of SDG's are 2-3 times more likely to switch their purchase habits to sustainably focused brands.
• A wealth transfer of $15 Trillion to change hands by 2035 will see a younger, more sustainability focused generation vote with their wallets.
• And digital ubiquity will result in the ongoing impacts of instant switched brand preferences and consumer AI.

We regularly release valuable new data and reports showcasing the opinions of global consumers on dozens of social and environmental issues. By signing up to our newsletter you'll get first hand access historical Catalyst reports and public data.

Historical data coverage

• Sentiment about 30+ social and environmental issues tracked over time via a 'sparkline' that measures the most pressing issues in the minds of consumers 
• Deep dives into specific issues addressing:
  • Current consumer attitudes and behaviour
  • Consumer intentions - purchase and investment 
  • Expectations of businesses - what issues they should address
  • Expectations of businesses - what actions they should be taking   
• Ideas and opportunities to positively impact specific issues 

Producing new data

We partner with leading organisations to produce new data sets that uncover statistics behind key issues in a number of countries. If you want to find out more about producing data that shines a light on a topic or issue that's important to you please contact us by email via catalyst@glowfeed.com