Assess and track consumer perception of your brand's social and environmental (ESG) performance

Glow Stat 2022
SRS 13 Drivers Diagram

Consumers already have an opinion about your brand's behavior

And that opinion is influencing how much money they spend with you. Do you know:

  • How they rate your ESG performance?
  • What they think of your competitors?
  • Whether they are aware of your current programs?
  • What issues are really important to them? 

 

Glow's brand diagnostic and tracking tool, Social Responsibility Score (SRS) answers these questions and more.  It is underpinned by 13 diagnostic drivers that enable you to identify where you might find better return on your ESG investments. 

Want to see where you stand against your competitors and how affordable access to this insight is?

Let one of our SRS experts take you through the data.

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Get your score or dive deeper

Book a 30 minute demo with one of our SRS experts covering:

  • How SRS works
  • How it helps improve ESG investment returns
  • How much SRS costs and how long it takes
The demonstration will include actual SRS data from relevant brands so you can see the outputs.

 

Book your demo today. 

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Areas where SRS can support
your business

  • 1glow_icon
    Shape your ESG investments
    You can use SRS data to identify the most important areas in which to start making your social, environmental and governance investments.
  • 6glow_icon
    Optimise your current programmes
    Or you can use it to measure perception of your existing ESG programs so you can optimize them to improve their consumer impact.
  • 2glow_icon
    Drive winning strategies
    With reliable, ongoing ESG data, you’ll be able to make better decisions across your organisation, from your insights, sustainability and marketing teams all the way up to board level.

With several hundred brands under measurement already and more added every month, you’ll be able to access comprehensive benchmarking data on not only your own business, but competitors as well.

What you get with SRS

  • icon_score1
    All the data in a single number
    Having your score broken down into a single score metric enables you to easily track consumer perception of your performance and the impact of new initiatives.
  • icon_Improve Copy
    Diagnose opportunities to improve
    Deep-dive analysis across the 13 core measurable driver dimensions identifies where your business is succeeding and how to improve your SRS and performance.
  • icon_Monitor Copy
    Track your progress multiple ways
    Compare scores against industry benchmarks, other brands, across different demographics and over time to identify new opportunities or potential threats to your business.
testimonial Dion  Brogan Copy
Sherry Frey
Phil Benedictus Headshot March 2022
testimonial Dion  Brogan Copy
Glow’s ESG program has provided us with fresh and powerful insights into Australian consumer perceptions of our ESG performance that will influence not only our program communications strategy but also our investment approach.
Dion Brogan
Senior Consumer Insights Manager, ANZ
Sherry Frey
Personal values and lifestyle preferences are driving consumer behavior today more than ever. Upto now it's been hard for brands to easily assess the impact of this more holistic decision making, so we look forward to working with our Connected Partner Glow to introduce our clients to a new metric that does just that...It captures consumer perception of a brand’s ESG performance relative to competitors and can be used to help set ESG strategy or optimize current investments. It is an important metric for any business committed to doing better for people and the planet.
Sherry Frey
VP Total Wellness, Nielsen IQ
Phil Benedictus Headshot March 2022
Consumers are increasingly inclined to consider social responsibility and sustainability values when choosing brands. This means brands both have to walk the talk, and communicate those values effectively in their marketing. Glow's Social Responsibility Score gives us insight into which brands are doing this well and enables us to track how well brands we work with are communicating their values. It's an invaluable data asset.
Phil Benedictus
CEO Benedictus Media (Climate Comms Champion 2021)
Glow Social Responsibility Score LP-Methodology

Consumers are taking greater care in choosing who they buy from

They look at more than the quality and price of the product or service you provide – they’re looking at your impact on the planet, how staff and suppliers are treated, whether your business supports its community and if it is a good corporate citizen.

According to recent research*, two out of three consumers actively take these concerns into account when looking to buy. But previously, businesses weren’t able to easily discover what people really think of their performance in this area.

We knew this data was vital, so we created the Social Responsibility Score (SRS) to make it easy for businesses to gather this insight. 

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In-depth and actionable reporting

SRS Diagnostic
A one-off snap-shot that dives into the 13 core environmental, social and governance dimensions of SRS. Provides data and insight to help shape ESG strategies and investments to maximise positive impacts.
SRS Brandwatch
Gives monthly reports that track the score of where your brand and some selected competitors sit on the Social Responsibility scale.
SRS Marketwatch
Provides a market-wide overview of where all assessed brands stand from an ESG perspective. Using Glow’s on-demand and intuitive research platform, this data can show historical and demographical changes.

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Glow is trusted by progressive brands to power their decision making

Glow Social Responsibility Score LP-CTA 2

SRS is powered by research technology company Glow

Glow provides high quality market research fast by combining a powerful software platform with access to over 100 million consumers worldwide, supported by research experts as needed. 

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*Source: Glow research - SRS Study, October 2021 n=1,200 Australian adults